THE WEST COAST’S PREMIER CHICKEN PROGRAM
It starts with you
We want you to love chicken as much as we do, so we crafted an operator program that is dig-in worthy, rooted in support and flexibility. You’re not just a customer of ours - you’re a partner in growing the West Coast’s premier chicken program.
No silly mascots, no shortcuts, just really good chicken that keeps them flocking back for more. It all starts with you.
Together, we can elevate the on-the-go chicken experience.
“The launch of the Scratch Chicken program has delivered strong results, increasing sales by over 24%. Customers appreciate the quality and value, and many have made Scratch Chicken a regular part of their shopping. Scratch Chicken is proving to be a well-received addition to our retail operations, meeting demand and exceeding expectations”
— Audelia Araisa | Retail Director, Island Enterprises
CRAFTED FOR AN ELEVATED EXPERIENCE.
PREMIUM BRANDING
Developed and supported by a team of agency-level graphic designers and marketing professionals.
Our West Coast Craft look brings an element of cool to a category traditionally dominated by cartoon mascots.
Thoughtful brand application from graphics and signage, to packaging and uniforms, and consumer-facing social media presence.
Widen your demographic reach by appealing to consumers that might otherwise be hesitant to try “gas station chicken”.
Your customers deserve to enjoy quality chicken on the go that doesn’t FEEL like fast food.
CRAFTED FOR profits
BOTTOM LINE IMPACTS
No franchise, licensing, or royalty fees.
Competitive costing combined with premium branding and flexible retails for better profit margins across the programs.
Comprehensive cost and retail price breakdown tools to help you maximize your profitability.
Targeted promotions and seasonal LTO menu offerings to drive trial and keep customers engaged.
Reduce shrink and capture EBT sales by offering chicken and sides out of the cold case.
CRAFTED for partnership
TOOLS, RESOURCES & SUPPORT
In-store hands-on training by our certified foodservice specialists.
High-impact customized training materials and job aids to ensure consistency and quality across cook staff.
Guidance on equipment and smallwares purchases keeping your specific business needs in mind.
Complimentary POS graphics kit for qualifying accounts including digital menu design.
Online ordering for products, packaging, and supporting materials
Partner portal with access to logo and files, social media ready content, and image files formatted for third-party delivery websites.
